What is Anchor Text? | SEO Like A CEO
We're back with another video in our new series, SEO Like A CEO. This time we're talking about anchor text, which is the link label or link text that a user clicks on to open a hyperlink.
Anchor text is integral to user experience, site accessibility and search engine optimization (SEO). While there are many schools of thought on how to tackle your link text, it comes down to user experience and site accessibility as much as it does SEO.
In this video, Mediavine co-founder and CEO Eric Hochberger explains how to use link text as a multi-functional tool that can boost your search rankings as well as appease your website's readers.
Read more about anchor text on the Mediavine blog: