What is Anchor Text? | SEO Like A CEO

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We're back with another video in our new series, SEO Like A CEO. This time we're talking about anchor text, which is the link label or link text that a user clicks on to open a hyperlink.

Anchor text is integral to user experience, site accessibility and search engine optimization (SEO). While there are many schools of thought on how to tackle your link text, it comes down to user experience and site accessibility as much as it does SEO.

In this video, Mediavine co-founder and CEO Eric Hochberger explains how to use link text as a multi-functional tool that can boost your search rankings as well as appease your website's readers.

Read more about anchor text on the Mediavine blog:

13 Комментарии
  1. Lori Leeper Говорит

    Thank you! This was so easy to understand and easy to implement! Great job! Looking forward to more.

    1. Mediavine Говорит

      So glad you found it helpful!

  2. Tattoo Blogs Говорит

    that was what i was looking for, thanks bro, could you give more hints to gain traffic on website in the next video, i need effective way to avoid your backlinks being spammed. thanks in advance!!!

    1. Mediavine Говорит

      Hey Utkirbek! Thanks for the content suggestion. We have a couple blog posts about backlinks you may find helpful:
      https://www.mediavine.com/backlinks-inbound-links-seo/
      https://www.mediavine.com/the-art-of-giving-and-receiving-backlinks/

  3. Susan R. Kiley - Content Marketing Strategy Говорит

    Simple yet effective for what I was looking for as I work through more effective SEO that makes Google happy! Implementation quick.

    1. Mediavine Говорит

      Glad it was helpful!

  4. Satsuma Designs Говорит

    Okay, this is awesome and I love your manner — users first! So good.

    1. Mediavine Говорит

      Always, always, always!

  5. Tattoo Blogs Говорит

    and make a new video how to know your shared links got spammed please

    1. Mediavine Говорит

      Thanks for sharing this content idea! All of our SEO tips in this series are geared at helping you to rank better, which in turn should help you bring more traffic. You can check out more posts in this series here: https://www.mediavine.com/category/seo-like-a-ceo/

  6. Ruwan Nissanka Говорит

    anchor text and backlink same?

    1. Ruwan Nissanka Говорит

      thank you very much for the explanation… i put hyperlink but I don’t write «click here» or something like that .. I put hyperlink directly to the related word for my blog articles… is there going to be a problem for seo … if you don’t mind advise me

    2. Mediavine Говорит

      Hey Ruwan, Thank you for your question!
      Anchor text and backlinks are related, but not quite the same. Anchor text is the text you hyperlink to an internal page or another website, such as on «click here» or on a keyword like «cheesecake recipes.» The backlink is an actual link back to your site from another site, or an external link on your site to another, but both would have some kind of anchor text. We have a couple blog posts that explain all of this a little more:
      https://www.mediavine.com/what-is-anchor-text-seo-best-practices-for-links/
      https://www.mediavine.com/backlinks-inbound-links-seo/
      https://www.mediavine.com/the-art-of-giving-and-receiving-backlinks/
      https://www.mediavine.com/external-links
      Hope this helps!

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