What Is A Keyword? | SEO Like A CEO
In short, keywords are search terms, and they are the lifeblood of web traffic. But at Mediavine, our definition is really more of a keyphrase.
Keyphrases are the terms that best describe the content or page on a website — and that bring readers from a search engine to your site.
But why a phrase and not just a word? Mediavine CEO Eric Hochberger is back with another installment of SEO Like A CEO to tell us why keywords on their own aren't good enough and how focusing on user intent will give you more power in search results.