What Is A Keyword? | SEO Like A CEO

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In short, keywords are search terms, and they are the lifeblood of web traffic. But at Mediavine, our definition is really more of a keyphrase.

Keyphrases are the terms that best describe the content or page on a website — and that bring readers from a search engine to your site.

But why a phrase and not just a word? Mediavine CEO Eric Hochberger is back with another installment of SEO Like A CEO to tell us why keywords on their own aren't good enough and how focusing on user intent will give you more power in search results.

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8 Комментарии
  1. Candice Batista Говорит

    This is so helpful, thank you so much!

    1. Mediavine Говорит

      Glad it was helpful!

  2. Jessica in the Kitchen - Vegan Recipes Говорит

    Very helpful!!! Thanks Eric!

    1. Mediavine Говорит

      Thank you Jessica!

  3. KudosKitchen Говорит

    You make it very easy to understand. Thank you!

    1. Mediavine Говорит

      We are so happy to hear that!

  4. SMH Zenis Говорит

    I had an abstract idea. Didn’t know this way. Good explanation

    1. Mediavine Говорит

      Great to hear!

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